As I mentioned in an earlier post, editors are generally annoyed at the dynamics of the newspaper - AP relationship.
Among the most vocal were
editors from Ohio, who have created their own little content-sharing network.
I think they'll find that it's even more powerful to start linking to the original newspaper article, instead of copying the article and giving attribution through a byline. That will consolidate views for a given story onto a single website, thus helping them maximize ad revenue potential.
(I couldn't find examples of either linking or attribution on their websites, so maybe it's just a print-only thing? Not sure.)
Monday, April 21, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment